Introduction
This Privacy Notice for Entropy Advisors Inc. ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at entropyadvisors.com or any website of ours that links to this Privacy Notice
- Submit a "Get in Touch" or "Interested" form on our website to inquire about our advisory services, which include data-driven intelligence, market-aligned execution, and capital allocation & risk monitoring for onchain businesses
- Engage with us in other related ways, including any marketing, research communications, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at contact@entropyadvisors.com.
Summary of Key Points
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to respond to your inquiries, deliver our Services, send research and updates you've opted into, maintain the security of our website, and comply with applicable law. We may also process your information for other purposes with your consent.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by contacting us at contact@entropyadvisors.com. We will consider and act upon any request in accordance with applicable data protection laws.
Table of Contents
- What Information Do We Collect?
- How Do We Process Your Information?
- What Legal Bases Do We Rely On to Process Your Personal Information?
- When and With Whom Do We Share Your Personal Information?
- Do We Use Cookies and Other Tracking Technologies?
- How Long Do We Keep Your Information?
- How Do We Keep Your Information Safe?
- Do We Collect Information From Minors?
- What Are Your Privacy Rights?
- Controls for Do-Not-Track Features
- Do United States Residents Have Specific Privacy Rights?
- Do We Make Updates to This Notice?
- How Can You Contact Us About This Notice?
- How Can You Review, Update, or Delete the Data We Collect From You?
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect through our "Get in Touch" and "Interested" forms includes:
- Name
- Email address
- Company name
- Message content (any information you choose to include in your message to us)
If you opt in via our "Interested" form, we will also use your email address to send you research updates, blog posts, and related communications.
Sensitive Information. We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information such as your Internet Protocol (IP) address and/or browser and device characteristics is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information. The information we collect includes:
- Log and Usage Data. Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. This may include your IP address, device information, browser type, settings, activity in the Services, and device event information.
- Device Data. We collect limited device data such as your browser type, operating system, and device type when you visit our website. This information is collected automatically and used for security, analytics, and to ensure our website displays properly across different devices.
- Approximate Location Data. We may infer your general location (such as country or city) from your IP address for analytics and security purposes. We do not collect precise GPS-based location data.
2. How Do We Process Your Information?
In Short: We process your information to respond to inquiries, deliver our Services, communicate with you, and comply with applicable law.
We process your personal information for the following reasons:
- To respond to inquiries and provide our Services. When you submit our "Get in Touch" or "Interested" forms, we use your information to respond to your inquiry and provide the information or services you requested.
- To send you research, blog updates, and other communications you opt into. If you submit your email through our "Interested" form and opt in to receive updates, we may process your information to send you our research publications, blog posts, and related content. You can opt out at any time by clicking the unsubscribe link in any email or by contacting us.
- To maintain the security and proper functioning of our website. We process limited technical information (such as IP addresses and log data) to protect against unauthorized access and to ensure our website operates correctly.
- To comply with legal obligations. We may process your information when required to do so by law or in response to valid legal requests, such as subpoenas or court orders.
3. What Legal Bases Do We Rely On to Process Your Information?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law.
If you are located in the EU or UK: The GDPR and UK GDPR require us to explain the valid legal bases we rely on:
- Consent. You can withdraw your consent at any time.
- Performance of a Contract.
- Legitimate Interests. For example, we may process your personal information to respond to inquiries received through our contact forms, to send research and blog updates to users who have opted in, and to maintain the security and proper functioning of our website.
- Legal Obligations.
If you are located in Canada: We may process your information if you have given us specific permission (express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time by contacting us at contact@entropyadvisors.com.
In limited circumstances, applicable Canadian law may permit us to process your information without your consent, including where required to comply with a subpoena, warrant, or court order, or where otherwise authorized by law.
4. When and With Whom Do We Share Your Personal Information?
In Short: We may share information in specific situations described in this section and/or with the following third parties.
- Affiliates: We will require those affiliates to honor this Privacy Notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies under common control.
- Service Providers. We may share your information with third-party service providers who perform services on our behalf, such as website hosting, analytics (Google Analytics), and email/communications providers. These service providers only have access to the information necessary to perform their functions and are obligated to protect your information.
- Internal Access: Personal information submitted through our forms is accessible to Entropy Advisors employees on a need-to-know basis to respond to inquiries and manage business relationships.
5. Do We Use Cookies and Other Tracking Technologies?
In Short: We use cookies and similar tracking technologies to collect information about your interactions with our Services, subject to your consent where required.
We use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. These technologies help us maintain the security of our Services, fix bugs, save your preferences, and analyze how our website is used.
Cookie Consent. When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. Strictly necessary cookies and storage required for the basic functioning of the website will always be active. Your cookie preferences are retained for approximately 2 months, after which you may be asked to renew your consent. You can change your cookie preferences at any time through the consent management tool on our website.
Categories of tracking technologies we use:
- Strictly necessary cookies and storage: required for the website to function, including saving your cookie consent preferences and basic site settings. These are stored in your browser's local storage and are not used to track you.
- Analytics cookies: help us understand how visitors interact with our website (see Google Analytics below). These are only set if you consent through our cookie banner.
If you would like more information about specific cookies, please contact us at contact@entropyadvisors.com.
Google Analytics
We use Google Analytics to track and analyze the use of the Services. Google Analytics is only loaded after you provide consent through our cookie banner. To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
6. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if not possible, securely store and isolate it from any further processing until deletion is possible. You may request deletion of your personal information at any time by contacting us at contact@entropyadvisors.com.
7. How Do We Keep Your Information Safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
Despite our safeguards, no electronic transmission or storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk.
8. Do We Collect Information From Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction.
By using the Services, you represent that you are at least 18 or the equivalent age, or that you are the parent or guardian of such a minor. If we learn that personal information from users less than 18 has been collected, we will promptly delete such data.
9. What Are Your Privacy Rights?
In Short: Depending on your state of residence in the US or in some regions (EEA, UK, Switzerland, Canada), you have rights that allow you greater access to and control over your personal information.
Rights may include:
- Request access and obtain a copy of your personal information
- Request rectification or erasure
- Restrict the processing of your personal information
- Data portability (if applicable)
- Not to be subject to automated decision-making
If located in the EEA or UK and you believe we are unlawfully processing your personal information, you have the right to complain to your Member State or UK data protection authority. If located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us at contact@entropyadvisors.com or, for marketing emails, by clicking the unsubscribe link. This will not affect the lawfulness of processing before its withdrawal.
Opting out of research and promotional communications: You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at contact@entropyadvisors.com. We may still send you service-related messages necessary for responding to your inquiries.
Cookies and similar technologies: You can usually choose to set your browser to remove or reject cookies.
For questions: contact@entropyadvisors.com.
10. Controls for Do-Not-Track Features
We do not currently respond to DNT browser signals as no uniform technology standard has been finalized.
Global Privacy Control: We recognize and honor Global Privacy Control (GPC) signals. If you use a browser or extension that transmits a GPC signal, we will automatically treat this as a request to opt out of any sale or sharing of your personal information and to disable non-essential tracking technologies (such as analytics cookies). For more information about GPC and how to enable it, visit globalprivacycontrol.org.
11. Do United States Residents Have Specific Privacy Rights?
In Short: If you are a resident of Delaware, you may have the right to request access, correct inaccuracies, get a copy of, or delete your personal information.
Categories of Personal Information We Collect
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, real name, email, IP address | YES |
| B. Protected classification characteristics | Gender, age, DOB, race, ethnicity, national origin, marital status | NO |
| C. Commercial information | Transaction information, purchase history, financial details | NO |
| D. Biometric information | Fingerprints and voiceprints | NO |
| E. Internet or other similar network activity | Interactions with our website | YES (only with cookie consent via Google Analytics) |
| F. Geolocation data | Device location | NO |
| G. Audio, electronic, sensory, or similar information | Images, audio, video or call recordings | NO |
| H. Professional or employment-related information | Business contact details, job title, work history | NO |
| I. Education Information | Student records and directory information | NO |
| J. Inferences drawn from collected personal information | Profile or summary about preferences/characteristics | NO |
| K. Sensitive personal information | — | NO |
We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future.
Your Rights
- Right to know whether we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies
- Right to request deletion
- Right to obtain a copy of personal data previously shared
- Right to non-discrimination for exercising your rights
- Right to obtain a list of categories of third parties to whom we disclosed personal data (where applicable, e.g., Delaware)
How to Exercise Your Rights: Email us at contact@entropyadvisors.com with the subject line "Data Subject Access Request." We will honor GPC opt-out signals. Authorized agents must submit proof of valid authorization.
Appeals: If we decline to take action, you may appeal by emailing contact@entropyadvisors.com. If denied, you may submit a complaint to your state attorney general.
12. Do We Make Updates to This Notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice periodically to stay informed about how we are protecting your information.
13. How Can You Contact Us About This Notice?
Email: contact@entropyadvisors.com
Mail: Entropy Advisors Inc.
443 W 5th Ave
Columbus, OH 43201
United States
14. How Can You Review, Update, or Delete the Data We Collect From You?
To request to review, update, or delete your personal information, please email us at contact@entropyadvisors.com with the subject line "Data Subject Access Request" and include details about the request you are making. We will respond to your request in accordance with applicable data protection laws.